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Changde Fragrant Rice Brings in 150 Million Yuan to Farmers

Source:常德市政府网 Date:2022-01-04 09:45:49 【Fonts:Small Big

The core planting area of Changde Xiangmi (Changde Fragrant Rice) has reached 373,000 mu since 2021, which was revealed from the Annual Conference of Changde Municipal Grain Industry Association and Changde Municipal Institute of Grain Economy, Science & Technology. The fragrant rice yield in Changde is 450 kg per mu, increasing farmers' income by 150 million Yuan.

Changde Xiangmi, a regional public brand promoted by Changde Municipal Party committee and Changde Municipal Government, was certified by National Agro-product Geographical Indications in February 2018, listed as Chinese Agro-product Regional Public Brand in 2019, and officially approved as Agro-product Geographical Indications trademark on November 21, 2020. In 2021, Changde Municipal Grain Industry Association and Changde Municipal Institute of Grain Economy, Science & Technology promoted the standardized production of the rice to lead a high-quality development of the industry.

In 2021, the number of authorized enterprises of Changde Xiangmi Production increased to 23, with the standardized planting base of the rice established in 240 administrative villages in 7 districts and counties (cities) and 2 administrative areas in Changde. So far 18 enterprises have logged in Hunan provincial agricultural product management platform. Rice products from 17 enterprises labeled with trademarks can be traced in national agricultural product traceability platform to ensure that consumers eat healthy and green products. The association has promoted the construction of green and high-quality grain industry system, and helped 14 enterprises to get subsides of nearly one million Yuan.

 

Translator: Guo Weifeng

Chinese Source: www.changde.gov.cn

 


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