Dynamic Tourism Development in Changde During the National Holiday

Source:常德政府网 Date:2021-10-11 12:40:45 【Fonts:Small Big

During the National Day, Changde strengthened all-round publicity and promotion, served tourists with high quality, and guided them to “civilized and safe travel”, which represented dynamic tourism development in Changde. The 10 graded tourist attractions and star-rated rural tourist areas (spots) specifically monitored by Changde have received a total of 854,800 tourists, an increase of 43.53% compared to last year. It achieved operating income of 259 million yuan, a year-on-year increase of 13.95%, of which ticket revenue was 32.758 million yuan, an increase of 37.9%.

Many approaches have been adopted to enhance Changde’s tourism. It diversified publicity to attract passengers. The song “0736—Aura of Soul”, which shows the history, culture, customs and times of Changde by combining popular rap with Changde Sixian music, fascinates the audience with the charm of Changde and arouses their yearning. Besides, each scenic spot released travel reservations, scenic B&B reservations and other information through multiple channels like WeChat public accounts, short videos, etc., effectively guiding tourists to enjoy their travel.


Translator: Ning Bo

Chinese source: